Webinars & Training

Kevin Benz

I-Media Strategies

The 2024 elections are testing journalists as never before as truth takes a backseat to self-interest and polarization makes neutral coverage almost impossible. How do we cover candidates who treat truth as a convenience and voters who look for agreement over clarity. This session will take political polarization head on, giving real options for journalists interested in telling the truth over talking points. We will also look at specific coverage examples that take coverage away from the horse race and focus on the candidate.

Click HERE to view Webinar recording.

ASK ME ANYTHING SERIES WITH FUTURI

An exclusive two-part ‘Ask Me Anything’ (AMA) series with Futuri executives Daniel Anstandig (CEO) and Sophie Fry (CIO), as they provide insights into the current state of AI in media, setting the stage for an engaging open-floor discussion. Gain practical knowledge on leveraging AI to diversify revenue streams, streamline content repurposing, and strengthen community engagement.

Learn how to maximize the potential of high-performing talent while optimizing time and resources. This program is not just about weathering the challenges of the media industry; it’s about laying the groundwork for a resilient, thriving media company that can lead the way in a rapidly evolving digital era. Whether you’re looking to fine-tune your strategy or revolutionize your approach, this AMA series with Futuri’s top minds is an unmissable opportunity to equip your media business for success.

Click HERE to watch the archived webinar

Compliance and Recruiting Training Webinar

provided by Media Staffing Network.

Part-1

https://mediastaffingnetwork.thinkzoom.com//share/77442231-7ebf-4c97-adf1-eb9358360d96 

Part-2

https://mediastaffingnetwork.thinkzoom.com/share/d00329fd-4029-4e5b-bf01-967acbfaac6d 

Click HERE to view Complete Powerpoint Deck 

Cybersecurity Webinar

RJ Young and Sophos will discuss the state of cybersecurity in 2022.

This webinar will cover:

• Vulnerability
• Cyber Incidents
• Sophos Research
• Ransomware
• Attack Methodology
• Preventative Actions

Click HERE to view archived webinar 

To watch the recorded sessions of 2023 Rising Above you will need to have a Ten-Minute Training Network account. 

All TAB members can register for a Ten-Minute Training Network account for FREE! Click HERE to sign up

Once you have created an account: Click HERE to watch Rising Above 2023 

A Free TAB Sponsored Webinar About The Live Video Streaming of High School Sports and Other Events by Bill Countryman owner of KICM Radio in Ardmore, Oklahoma: Archived Webinar.

TAB To Host Virtual Job Fair in 2021

To provide our members with a new avenue for their employment outreach program, the TAB is excited to announce that it will be facilitating a virtual job fair in 2022.

As you well know, outreach initiatives are a major aspect of the recruitment requirement of the FCC’s Equal Employment Opportunity program. Unfortunately, Covid-19 has seriously impacted the ability to host traditional job fairs, particularly at educational institutions.  Participation in a virtual job fair can provide your station with a common-sense approach to a new and much easier to execute recruiting tool during this pandemic and beyond. While your station works to fulfill the required regulation, the virtual job fair serves as further evidence of outreach effort to educate the public about the positions available not only at your station. In keeping with your efforts to find quality staff, a virtual job fair can also provide general information about the kinds of careers that are available in broadcasting.

Just as you would participate in a physical job fair, there are some requirements. Participating stations must register with our association; promote the event on participating stations; maintain a record of applicants; and answer any questions visitors to the job fair might ask of you.  And, like participating in a physical job fair, your station will be provided a listing of all the applications, website statistics, as well as a letter of participation that includes any active jobs postings at the conclusion of a successful week to place in your EEO file.

Although the FCC has weighed in on the efficacy of broad outreach through the internet, TAB cautions everyone that we cannot offer an absolute guarantee on what the FCC will or will not count toward EEO credit, even in these difficult times for public gatherings.  Nonetheless, by participating in virtual job fairs throughout your licensing period, you may be able to count some of those events as part of the third prong (supplemental efforts) of the FCC’s Options Menu. Station participants are encouraged to consider virtual job fairs a supplemental effort to educate the public about the job positions available at their station and the qualifications necessary to fill those positions.

TAB will be making two Virtual Job Fairs free to members, and conduct one fair the week of March 21 – 25, 2022,  in order to provide sufficient opportunity for participation by all members (so not all the same stations will necessarily participate each time).

More information will follow in the coming weeks, but we encourage you to mark your calendars for our first event in coming in April.  In the meantime, you can post your job openings on the national broadcast jobs board at www.CareerPage.org. If you are new to CareerPage.org, simply click on the “Need to Register” link under the Member Login tab. Use the access code 3Sdg54 to complete your registration.

Political File/Advertising Webinar

November 2023

A recording of the webinar is available here: https://youtu.be/zUzRX9W6aJI

The slide deck from the webinar may be downloaded here: https://www.michiganmedia.com/assets/pdf/State+Association+Political+Refresher+-+Nov+2023

Even in this most unusual time, the FCC has continued to enforce its EEO rules, reviewing a station’s compliance both in connection with its license renewal and through periodic audits. Stations still need to engage in wide dissemination of information about job openings and engage in specified outreach activities designed to educate their communities about broadcast employment and to train employees for advancement in their broadcast careers, even if they have no job openings. David Oxenford of the Washington DC law firm Wilkinson Barker Knauer reviewed all of the FCC’s obligations and how you can meet those obligations even while social distancing in this webinar.

To view the deck please click through the slides below.

RAB Live Presentation: Prospecting in a digital world

One-hour, Live Online Presentation
Wednesday June 9th, 2021 at 12:00 PM Central Time

RAB LIVE PRESENTATIONS CONNECTION DETAILS

Join: https://www.rab.com/join and ENTER AS GUEST and use your first and last name as entered during registration

If you experience any technical issues during live event please call RAB at 1-800-232-3131

Below is the link to the recording and a survey on the webinar. Your thoughts and feedback are truly appreciated.

Video File:

https://drive.google.com/drive/folders/1ETUS4AuIhDvB928zcFqPCgCJdx9raHGx?usp=sharing

Survey Link:

https://www.surveymonkey.com/r/2T28LGY

In addition, self-care for journalists was discussed briefly. Below are some resources. Thank you so very much for all that you do!

Resources for Journalists:

• National Association of Broadcasters (https://www.nab.org/journalistsmentalHealth/)
• Reuters (https://www.mentalhealthreuters.com/)
• USC Annenberg Center for Health Journalism (https://centerforhealthjournalism.org/2021/02/05/it-s-time-journalists-take-their-own-mental-health-seriously)
• Investigative Reporters & Editors (although it looks like you have to be a member to view)
  • Coping with trauma/managing stress while reporting
  • Media conversations about mental health
  • Q3 2020 edition of The Investigative Reporters & Editors Journal if focused on journalist’ mental health

This article also includes some great resources and tips: https://journalistsresource.org/home/self-care-tips-for-journalists-plus-a-list-of-several-resources/.

Additionally, The Carter Center has some resources about reporting on mental health as well as resources for journalists covering the pandemic: https://mentalhealthjournalism.org/resources/

Other help-seeking resources to consider including especially if a members of the news media sector is in crisis:

If someone is experiencing an emotional crisis or thoughts of suicide, free 24/7, confidential services are available.

• For emotional support specifically related to COVID-19, call the Disaster Distress Helpline (800-985-5990), or text TalkWithUs to 66746.
• For those experiencing a suicidal crisis, call the National Suicide Prevention Lifeline (800-273-8255), or text the Crisis Text Line (text HOME to 741741).
• For those who identify as part of the LGBTQ community, call the TrevorLifeline (866-488-7386) or text START to 678-678.

Ten-Minute Trainer Network

Continuing education is a vital part of any industry, and with the ever-changing nature of broadcast and digital advertising, we are no exception. That’s why we’ve partnered with the Ten-Minute Trainer Network (a collaboration between P1 Learning and the Swagger Institute) to bring you on-demand access to hundreds of training courses anytime, anyplace.

The Ten-Minute Trainer Network is an OTT platform featuring industry-leading professionals such as Chris Lytle, Derron Steenbergen, Corey Elliott, and Speed Marriott. In addition to broadcast professionals, the network also includes experts in business, leadership, and management such as Dr. Terry Daniels, Paul Moehring, Tammy Wellbrock, and Erik Therwanger.

These videos are all 10 minutes or less of engaging, fun, and relevant content. New videos are added every week, and thanks to your membership with us, you can enjoy this service at no cost to you.

Click Here to View Ten-Minute Trainer Videos

On behalf of the entire Adweek team, we hope this message finds you in good health and spirits during this challenging time.

As the world adapts to this unusual situation, our team of 50+ professional journalists have been diligently covering the COVID-19 health crisis and the ramifications of this growing pandemic; delivering real-time guides tracking the current state of the industry, forecasts and crowd-sourced tips for productivity in a time when we are unable to conduct “business as usual.”

In addition to the hundreds of new articles we are writing, our team has also been developing new tools designed to help you hone your skills and inspire you in your craft. As a member of our community you have free access to these programs, including the following:

• Learning tools: The Institute for Brand Marketing™, Top of Mind video series and CMO Moves podcast
• Adweek Webinars
• Adweek Executive Mentor Program

We consider it a privilege to be your go-to resource, and do not take the responsibility lightly. Our team is available to assist you should you have any questions or feedback in the coming months, and we look forward to seeing you all in the better days ahead.

Tennessee Association of Broadcasters Members get special training with webinars with partnership with the Radio Advertising Bureau.

Click Here To Visit the Radio Advertising Bureau Website

View the video on recovering in 2021 sales training below and use the workbook to complete this exercise.

This video is presented by Bryson Broadcasting International.

“The Fine Art of Asking Questions: The Key to Recovery in 2021” – YouTube

Printable Interactive Workbook On Recovery

AdCellerant Webinar: Winning Digital Strategies in Key Verticals

Webinar Recording
Deck

Safety Preparedness and knowing your Rights

» Read More

Everything Political: Preparing Broadcasters for 2022

Thursday, November 18, 2021 | 1:00 p.m. – 2:30 p.m. Eastern
with David Oxenford, Wilkinson Barker Knauer LLP; Bobby Baker, Gary Schonman and Sima Nilsson, FCC Office of Political Programming

Many are suggesting that 2022 will be the biggest year ever for political advertising. Already we are seeing ads for candidates for elections next year, and disputes over those ads. Are you up to date on all the FCC rules that govern your sale of political ads? Do you know who you need to sell to, the rates that you can charge, and all the paperwork that is required – including the latest on the online political file? In a 90 minute webinar on November 18, David Oxenford of the DC law firm Wilkinson Barker Knauer LLP will be joined by the staff of the FCC’s Office of Political Programming – Bobby Baker, Gary Schonman and Sima Nilsson – to provide a refresher on the rules that you need to know to prepare for the 2022 election season.

Register HERE.

Copyright Issues for Broadcasters

David Oxenford, Wilkinson, Barker, Knauer

Thursday, August 19, 2021 | 1:00 p.m. – 2:00 p.m. Eastern

Whether on-air or online, broadcasters constantly face copyright issues in their operations. Music licensing is always so confusing – who are all these organizations that want money and why should I pay them? How much will my radio station pay to make its programming available on various digital platforms? Can I use pictures or content from other sources in my newscast without getting permission from the originator? What can I put in a podcast without permission – or what can I use in a commercial without getting into trouble? How about online – can pictures on my website get me into trouble – and how about material that is posted on my website by users?

For those who missed it, or may wish to review it again, a recording can be accessed at the following link: https://youtu.be/V8kPWbdcSOI