FCC Repeals COVID-Era Accommodation that Allowed Broadcasters to Offer Businesses Free Advertising Time Without LUC Implications
Yesterday, the FCC’s Media Bureau released a Public Notice announcing that it was repealing the COVID related guidance released in March 2020 that allowed broadcasters, local cable operators, and other media companies subject to the requirements that political candidates be offered Lowest Unit Rates during pre-election periods, to offer free advertising time to advertisers and... Continue Reading…