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November 4th, 2021 12:00 PM – 1:00 PM (EDT)

The eight motivators that make any story more interesting

Getting beyond the obvious to the more important “why” of the story

The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)

Sentence structure that makes information unforgettable

Navigating the friction between creative storytelling and clear storytelling

Registration Link:  

https://michiganassociationofbroadcasters.growthzoneapp.com/ap/Events/Register/nLv2X3JL?mode=Attendee

 

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