There was record viewership for the last-second victories in each of the 2022 NFC and AFC Divisional Round games. Thus, the interest in this year’s Super Bowl game may be unprecedented and advertisers may want to take advantage. For the last six years, I have posted guidelines about engaging in or accepting advertising or promotions... Continue Reading…
Yesterday, I wrote about the history of the NCAA’s assembling of the rights to an array of trademarks associated with this month’s basketball tournament. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your operations. Activities that May Result in a Demand Letter from the NCAA The NCAA... Continue Reading…
Part 1 of my 2020 annual update on the use of trademarks associated with the NCAA Basketball Tournament was published on the same day that the NCAA announced it was cancelling the tournament due to the pandemic. Fortunately for all concerned (the players, fans, the NCAA and the broadcasters), it appears that the tournament will... Continue Reading…
For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL. As hard as it may be to believe, the NFL has almost made its way this season to another championship game, so here is... Continue Reading…
For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL. As hard as it may be to believe, the NFL has almost made its way this season to another championship game, so here is... Continue Reading…
While the NCAA has called off March Madness, promotions may still be continuing, and we certainly hope that the tournament will be back again next year. So we figured that, as this article was already written, we might as well publish it. Yesterday, we wrote about the history of the NCAA’s assembling of the rights... Continue Reading…
With the NCAA Basketball Tournament about to begin (though without an audience at the games), broadcasters, publishers and other businesses need to be wary about potential claims arising from their use of terms and logos associated with the tournament, including the well-known marks March Madness®, The Big Dance®, Final Four®, Women’s Final Four®, Elite Eight,®... Continue Reading…
For several years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL (see, e.g. our articles here and here). It’s that time of year again, so here is an updated version of my prior posts. The Super Bowl... Continue Reading…
Alternate Title: March Madness Trademarks: It’s March Spring and You Do Not Want to Make the NCAA Mad Angry at You As we have previously reported, the National Collegiate Athletic Association (NCAA) is very serious about taking action against anyone who may try to trade off the goodwill in its March Madness marks — even if...… Continue Reading