Tiptoeing on the Sidelines: 2026 Update on Super Bowl Advertising and Promotions

By |2026-01-21T11:36:39-06:00January 21st, 2026|Legal News|

Mitchell Stabbe, our resident trademark law specialist, today takes the controls of the blog for his annual look at the legal issues in Super Bowl advertising and promotions (see some of his past articles here, here, here, and here).  Take it away, Mitch:   The 2026 NFL Playoffs have had more down-to-the-wire games this year than ever before.  Consequently,... Continue Reading…

The Clock is Ticking Towards the Super Bowl:  2022 Update on Super Bowl Advertising and Promotions

By |2022-01-27T11:05:09-06:00January 27th, 2022|Legal News|

There was record viewership for the last-second victories in each of the 2022 NFC and AFC Divisional Round games.  Thus, the interest in this year’s Super Bowl game may be unprecedented and advertisers may want to take advantage.  For the last six years, I have posted guidelines about engaging in or accepting advertising or promotions... Continue Reading…

Offense Not Limited to the Field: The NFL’s Aggressive Push To Protect Its Trademarks

By |2021-02-01T20:35:01-06:00February 1st, 2021|Legal News|

It’s that time of year again when the biggest event in professional football triggers all sorts of questions from broadcasters and advertisers about how that event may be mentioned in broadcast programming.  You guessed it:  I’m talking about the Super Bowl. Most people have undoubtedly heard the Super Bowl referred to as “the Big Game”...… Continue Reading

Offense Not Limited to the Field: The NFL’s Aggressive Push To Protect Its Trademarks

By |2021-02-01T20:35:01-06:00February 1st, 2021|Legal News|

It’s that time of year again when the biggest event in professional football triggers all sorts of questions from broadcasters and advertisers about how that event may be mentioned in broadcast programming.  You guessed it:  I’m talking about the Super Bowl. Most people have undoubtedly heard the Super Bowl referred to as “the Big Game”...… Continue Reading

This Week in Regulation for Broadcasters: January 23, 2021 to January 29, 2021

By |2021-01-31T09:43:14-06:00January 31st, 2021|Legal News|

Here are some of the regulatory developments of the last week of significance to broadcasters, with links to where you can go to find more information as to how these actions may affect your operations. Often when a new administration takes over and a new Chairperson is installed at the FCC, some of the agency’s... Continue Reading…

Stay A Lot More Than Six Feet From The NFL’s Trademarks!  2021 Update on Super Bowl Advertising and Promotions

By |2021-01-25T07:00:34-06:00January 25th, 2021|Legal News|

For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL.  As hard as it may be to believe, the NFL has almost made its way this season to another championship game, so here is... Continue Reading…

Stay A Lot More Than Six Feet From The NFL’s Trademarks!  2021 Update on Super Bowl Advertising and Promotions

By |2021-01-25T07:00:34-06:00January 25th, 2021|Legal News|

For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL.  As hard as it may be to believe, the NFL has almost made its way this season to another championship game, so here is... Continue Reading…

“Come See Us At The Superb Owl” – Don’t Try This At Home!  2020 Update on Super Bowl Advertising and Promotions

By |2020-01-21T21:51:52-06:00January 21st, 2020|Legal News|

For several years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL (see, e.g. our articles here and here).  It’s that time of year again, so here is an updated version of my prior posts. The Super Bowl... Continue Reading…

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