programmatic ad buying

Sponsorship of Political Advertising On-Air and On-Line – A Video Presentation and a Congressional Research Service Study

By David Oxenford|2020-09-17T22:28:30-05:00September 17th, 2020|Legal News|

Now that we are immersed in the heart of the political broadcasting season, issues of sponsorship identification regularly arise. For on-air broadcasts, any paid advertisement that conveys a message dealing with any controversial issue of public importance (state or federal) requires at a minimum an on-air sponsorship identification stating that the ad was “paid for”... Continue Reading…

Google Announces Programmatic Buys of Audio Ads – Looking at Legal Issues with Programmatic Sales

By David Oxenford|2018-06-05T10:25:58-05:00June 5th, 2018|Legal News|

Last week, it was announced that Google through its DoubleClick platform, would be offering programmatic buying opportunities for advertisers looking to place audio ads into online streams. While that system is initially being rolled out among the big digital audio services, if it or other similar platforms are expanded more broadly, it could bring more...… Continue Reading

Political Broadcasting and Programmatic Buying – Issues to Consider

By David Oxenford|2017-12-11T10:22:22-06:00December 11th, 2017|Legal News|

The week before last, Bobby Baker, the head of the FCC’s Office of Political Programming and the acknowledged guru on political broadcasting issues, and I conducted a webinar for 20 state broadcast associations discussing the FCC rules regarding political advertising and related issues. We have done this seminar every other year for quite some time...… Continue Reading