FCC Issues Guidance on No-Charge Advertising and Lowest Unit Charges, and News Sharing Agreements and LMA Rules During COVID-19 Crisis
Yesterday, the FCC released two public notices reflecting its attempts to assist broadcasters coping with the COVID-19 crisis. The first public notice deals with the attempts of several broadcasters to support their advertisers while at the same time filling advertising inventory holes that have been created by the cancellation of other advertising schedules. Broadcasters who... Continue Reading…