Big FTC Penalties on Google and iHeart for Deceptive Endorsements in Broadcast Commercials Mandate Care in Crafting Your Local Advertising

By |2022-12-07T13:45:25-06:00December 7th, 2022|Legal News|

All media companies, including broadcasters, webcasters, podcasters and others, need to consider carefully their advertising production after the big penalties imposed on Google and iHeart for broadcast commercials where local DJs promoted the Pixel 4 phone.  Promotions included statements that clearly implied that the announcers had used the phone, including statements that it was “my... Continue Reading…

FTC Puts “Influencers” on Notice:  Disclose Marketing Relationships in Social Media Posts

By |2017-04-26T08:23:10-05:00April 26th, 2017|Legal News|

Broadcasters and advertisers should take note of the more than 90 warning letters that the FTC sent out this week as a reminder of the need to disclose material sponsorship connections in social media promotions and endorsements.  The FTC has since 2009 announced a policy that any online content for which anything of value has… Continue Reading

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