elite eight trademark

The More Things Change, the More They Remain the Same: Risks of Using or Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2025 Update – Part II

By Mitchell Stabbe|2026-03-18T09:14:46-05:00March 18th, 2026|Legal News|

Yesterday, I wrote about the history of the NCAA’s asserting the rights to an array of trademarks associated with this month’s college basketball tournaments. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your promotions or advertising, as well as an increasingly important development that should be considered... Continue Reading…

It’s March … Time for Madness!: Risks of Using or Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2026 Update – Part I

By Mitchell Stabbe|2026-03-17T08:59:39-05:00March 17th, 2026|Legal News|

Each year, as the NCAA basketball tournaments get underway, my colleague Mitch Stabbe highlights the trademark issues that can arise from uses of the well-known words and phrases associated with the games in advertising, promotions, and other media coverage. Here is Part I of his review. Look for Part II tomorrow. March is certainly a... Continue Reading…

Guard Yourself Before Moving Forward When Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2024 Update – Part I

By Mitchell Stabbe|2024-03-19T08:40:37-05:00March 19th, 2024|Legal News|

Each year, as the NCAA basketball tournaments get underway, my colleague Mitch Stabbe highlights the trademark issues that can arise from uses of the well-known words and phrases associated with the games in advertising, promotions, and other media coverage. Here is Part I of his review. Look for Part II tomorrow. The last few years... Continue Reading…

NCAA Tournament Advertising: Use of Trademarks and … One More Thing (2022 Update – Part 2)

By Mitchell Stabbe|2022-03-08T21:44:24-06:00March 8th, 2022|Legal News|

Yesterday, I wrote about the history of the NCAA’s assembling of the rights to an array of trademarks associated with this month’s basketball tournament. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your advertisements or broadcasting of advertising. But, first, I will discuss yet one more issue... Continue Reading…

NCAA Tournament Advertising: Use of Trademarks and … One More Thing (2022 Update – Part 2)

By Mitchell Stabbe|2022-03-08T21:44:24-06:00March 8th, 2022|Legal News|

Yesterday, I wrote about the history of the NCAA’s assembling of the rights to an array of trademarks associated with this month’s basketball tournament. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your advertisements or broadcasting of advertising. But, first, I will discuss yet one more issue... Continue Reading…

NCAA Tournament Advertising: Use of Trademarks and … One More Thing (2022 Update – Part 1)

By Mitchell Stabbe|2022-03-08T07:34:05-06:00March 8th, 2022|Legal News|

With the 2022 NCAA Collegiate Basketball Tournament about to begin, as faithful readers of this blog know, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use of terms and logos associated with the tournament (see, for instance, our articles last year about this same time, here and here). ... Continue Reading…

March Madness Trademarks: Tips To Avoid A Foul Call from the NCAA (2021 Update – Part 2)

By Mitchell Stabbe|2021-03-10T09:08:02-06:00March 10th, 2021|Legal News|

Yesterday, I wrote about the history of the NCAA’s assembling of the rights to an array of trademarks associated with this month’s basketball tournament. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your operations. Activities that May Result in a Demand Letter from the NCAA The NCAA... Continue Reading…

March Madness Trademarks: Tips To Avoid A Foul Call from the NCAA (2021 Update – Part 1)

By Mitchell Stabbe|2021-03-08T22:13:48-06:00March 8th, 2021|Legal News|

Part 1 of my 2020 annual update on the use of trademarks associated with the NCAA Basketball Tournament was published on the same day that the NCAA announced it was cancelling the tournament due to the pandemic. Fortunately for all concerned (the players, fans, the NCAA and the broadcasters), it appears that the tournament will... Continue Reading…

March Madness Trademarks: Avoiding a Foul Call from the NCAA (2020 Update)(Part 2 – Even if the Tournament is Off)

By Mitchell Stabbe|2020-03-13T07:49:53-05:00March 13th, 2020|Legal News|

While the NCAA has called off March Madness, promotions may still be continuing, and we certainly hope that the tournament will be back again next year. So we figured that, as this article was already written, we might as well publish it. Yesterday, we wrote about the history of the NCAA’s assembling of the rights... Continue Reading…