Big FTC Penalties on Google and iHeart for Deceptive Endorsements in Broadcast Commercials Mandate Care in Crafting Your Local Advertising

By |2022-12-07T13:45:25-06:00December 7th, 2022|Legal News|

All media companies, including broadcasters, webcasters, podcasters and others, need to consider carefully their advertising production after the big penalties imposed on Google and iHeart for broadcast commercials where local DJs promoted the Pixel 4 phone.  Promotions included statements that clearly implied that the announcers had used the phone, including statements that it was “my... Continue Reading…

FTC Reminds Advertisers That Deceptive Endorsements in Advertising Can Lead to Penalties

By |2021-10-24T21:27:25-05:00October 24th, 2021|Legal News|

In a Federal Trade Commission notice published last week, the agency warned the advertising industry that penalties could be coming for the use of deceptive endorsements.  The FTC not only released the notice, but it also sent a letter (a version of which is available here) to hundreds of businesses (a list is here) –... Continue Reading…

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